So 5th Avenue: 2010

Shop W Style with Chris Benz

Shop W Style -Maureen Schreyer meets with Designer Chris Benz on Spring 2010 wardrobe necessities, doing what you love, and what is So 5th Avenue.

American Glamour - Paul Carroll

Shop W Style - Designer Paul Carroll walks Maureen Schreyer through his collection, inspiration, celebs like Anne Hathaway, Sigorney Weaver, Kate Winslet... 5th Avenue to Carroll is NY Glamour - American Glamour

2010 Fountain Alternative Art - Not Cutting-Edge at All

So 5th Avenue presents: Alexandra Suzanne Greenawalt and Maureen Schreyer as they venture onto the Frying Pan to view the 2010 Fountain alternative art exhibition, very trippy-at one point we saw a woman just spinning (like to know what was in her breakfast;) & perhaps that is why it had its most successful incarnation to date $125,000. While art may be in the eye of the beholder, we missed the breakfast and weren't buying the art. The only thing we loved was the venue, the Frying Pan is fantastical. Give us your thoughts.

Catherine Malandrino is So 5th Avenue Chic

Maureen Schreyer joins Catherine Malandrino after the W Fashion Forum in her Meatpacking Boutique. Malandrino dishes on what is hot a - Woman in speed, in movement, who will not compromise style - Catherine Malandrino is So 5th Avenue Chic.

What is So 5th Avenue to you?

*For fullscreen double click

Pre-shop talk with Rebecca Weinberg, New Face of Ebay!!!

So5thAvenue.com pre-shop talk at "Shop W Style" with Emmy Award Winner for Sex and the City Costume Design, expert stylist and now - New Face of EBAY Rebecca Weinberg!! Weinburg along with Constance White and 3-5 style gurus will hand select a trend to follow about every other week - all from Ebay. A way to save and be fabulous all at the same time! So5thAvenue.com will let you know when the campaign launches. We also meet a fresh and new designer Autumn Adeigbo (a few of her pieces are featured in this month's Ebony Magazine). How fantastic is that, tell us what you think at www.so5thavenue.com

Maureen Must Have Hugo Boss

Shop W Style! Hello, Hugo Boss - Asymmetrical zippered, silky, light, body hugging leather jacket cover your arms or zip off the sleeve and show it off - Must have you! Is this So 5th Avenue or what?

NYC Pulse Art 2010: Patrick Hughes "Carnevale" & Chuck Close (Untitled) Kate Moss

So5thAvenue.com Presents: Maureen Schreyer at the NYC Pulse Art 2010 as she visits the Nicholas Metivier Gallery booth and "enters" Patrick Hughes Retrospective verses Perspective. When you look at Hughes work you feel it following and moving with you, it is amazing. We also take a look at Chuck Close archival pigment print from daguerreotype of Kate Moss. This was part of a series in 2009 that was also featured in W Magazine. Kate is completely nude untouched with no make-up on, beautiful. Tell us what you think of Patrick Hughes Retrospective verses Perspective and Chuck Close's (untitled)2009 Kate Moss.

*Double Click for Full Screen

A&M on Alexander McQueen

Some serious sofa smoozing with Alexandra Greenawalt and Maureen Schreyer as they discuss Alexander McQueen. The world is fashion is left with a massive gap after his suicide.

Jose Duran's Fall Collection

Jose Duran splits his time between New York and Paris and showed his FALL 2010 collection this fashion week. I'm lucky to know the stylist and the makeup artist. Some seriously talented people behind the video.
Director - Daniel Garcia ; Stylist - René Garza ; DP - Ruben O'Malley ; EP - Steve Choo Choreography - Elena Vazintaris ; Models - Indiamara @ IMG models & Megan Black @ Basic models ; Make-up - Agata Smentek, Hair - Marco Guglielmino ; Music - The Editors - In This Light & On This Evening
Check out the video HERE

Sandra Backlund's Hairy World by Alexandra Greenawalt & Maureen Schreyer

So 5th Avenue Presents: Alexandra Greenawalt and Maureen Schreyer as they walk and talk about the curated MARKT show at Scope by artist Sandra Backlund.. a new take on fashion. Prepare yourselves - it is a jungle out there, is it time to put human hair on your chest?
*Note you must double click video for full screen.

Walk into Kilu's World of Light & Rays with Maureen Schreyer

Maureen Schreyer catches up with artist Kilu at the opening reception of the 2010 Red Dot Art Fair, Emmanuel Fremin Gallery booth to view and discuss his latest light sculpture "Rays". Warning - Prepare to enter a new sci-fi world of light and rays that you may not be able to handle but it will still leave you wanting more.

Kilu also tells us what is SO 5th Avenue to him.

Click to see more art from Kilu

My Life in a NYC Modern Day Nunnery

So I spilled the beans - I am writing a book/screenplay called "My Life in a NYC Modern Day Nunnery" - if I could produce any film, this would be the one:). I was so fortunate to be included in this short with a group of 82 women working in the film and television industry one for every year of the Oscars, including Academy Award winner Barbara Kopple (1976: Harlan County USA, 1991: American Dream), actress Chyna Layne (Precious) and producer Neda Armian (Rachel Getting Married) to name just a few. Congratulations Kathryn Bigelow !

Interview with Maria Jose Arjona

Alexandra Greenawalt interviews artist Maria Jose Arjona at the Volta show in NYC.

Interview with Ghost of a Dream

Maureen Schreyer interviews Ghost of a Dream artistic team at the Volta Art Show.

Print-topia Liberty for London Pop Up Store

Don't you just love a pop up store? Fresh in time for spring is the Liberty for London Target on 6th avenue at 41st street across the street from Bryant Park. Inside is a print-topia of floral design. I was drawn to the peacock print throw pillows, impressed by the print bicycles-so green, and purchased some cute dresses for my nieces. For the price of one expensive dress I got 4. Not bad. Hurry as the pop up store is only here till Saturday!

Talking Fashion Oscars 2010

Join us as we discuss the fashions at this years Oscars. On the block are Demi Moore, Kate Winslet, Sandra Bullock, Cameron Diaz , Sarah Jessica Parker,Charlize Theron, Zoe Saldana, Signourney Weaver, Meryl Streep, Mariah Carey, Elizabeth Banks, and Miley Cyrus.

Breaking the Rules playfully at the Independent

Everywhere I looked they said not to call the Independent an art fair/show. Ok collaborative, artistic gathering..well I thought it was genius. Such playfulness and fun art. I really felt there was an invitation to interact/react/participate in the show. So much more relaxing than the Armory show.. Here's a few snippets of my fav's.

Love an Illusion?

Watch art installation of a giant rotating mirror by Jeppe Hein at the Independent art show. Maureen Schreyer and Alexandra Greenawalt of So 5th Avenue are in the shot. During Art Week March 2010 in New York City.

Beat it??-Sean Landers

Alexandra Greenawalt and Maureen Schreyer bring you another edition of Walking Talking-ART. We discuss the Armory Show and in particular video artist Sean Landers.

Gilles Mendel speaks at FIAF

Moderated by Mary Alice Stevenson here are a few snippets of the Gilles Mendel talk at FI:AF in New York City. For better sound please use earphone.

J. Mendel Website

Gilles Mendel Interview at Fiaf

The snow didn't stop our Maureen Schreyer from attending Gilles Mendel's 'Fashion Talk' at the French Institute Alliance Francais aka FI:AF in New York City. Style Expert Mary Alice Stevenson moderated the talk.
See more of his red carpet ready gowns or gorgeous furs from the line he designs J.Mendel?
Celebrities such as Cameron Diaz, Demi Moore, and Kate Beckinsale have worn his designs.

Leonardo Drew's Exhibition

Please RUN don't walk to see this impressive show by Leonardo Drew showing at the Sikkema Jenkins gallery 530 west 22nd street. These photos do not do these massive wall sized works justice.

Art is everywhere. 5th Avenue x 29th Street

Funny how it's the simple things in life that brighten you night...like looking up.

I was delighted to see this art light installation at the corner of 5th avenue and 29th street. It's not part of any of the Art week shows officially but would love to know who is the creator behind the changing colors. Thanks!

ANOTHER hairy chest?

So far we've gone to the Armory show, Volta, Scope, Red Dot and Pulse..but here's my top pic from the fashion curated MARKT show at Scope by artist Sandra Backlund. I've been wearing a bit of fur this year (don't shoot me they're vintage and it's cold) but this takes it to another level. This piece is made of fake and REAL hair. I love all the intricate braiding and find the front side very wearable but the backside oddly reminds me of Princess Leah. Would love to hear your thoughts..

Beauty Buzz: Facing FaceAtelier

Alexandra and Maureen give a few FaceAtelier products a whirl.
Thank you Ali in PR who sent us a lovely package of FaceAtelier. *Note - please double click for full screen.

Riffing on Rodarte by Alexandra Greenawalt & Maureen Schreyer

How cool are the sisters Kate and Laura Mulleavy of Rodarte who won the 2009 CFDA award for Womenswear Design ? They started the fashion line in 2005 despite lack of formal training and have been a smash success. With Anna Wintour's stamp of approval and celebs like Kirsten Dunst, Keira Knightly, and Natalie Portman wearing their couture level dresses it's no wonder. From runway to museum Alexandra and Maureen riff about the 'Quick Take' exhibit now at the Cooper Hewitt Museum (hurry only until March 14, 2010) The Mulleavy sisters are also on the digital cutting edge showing their Fall 2010 Runway show streaming live on ShowStudio-the only thing missing was the media frenzy starring Tavi .

Want to read more on Rodarte?

Upcoming Art Shows NYC

So we're super excited about the Art Shows about to descend on New York. I attended a ton of shows this December in Miami around Art Basel and the future looks bright for March 3-7.
Here are a list what I've found so far. Please let me know if I'm missing any. For all you fashion meets art meets film fanatics Scope is going to be the place to be. A Shaded View on Fashion Film curated by Diane Pernet presents a day of film on March 5. Scope will also feature the 2nd incarnation of a fashion focused exhibition called MARKT. I love that she's asking the question why do we either put clothing on a pedestal or a hanger? To learn more about this curator go to her website A Shaded View on Fashion.

The Armory Show
The Art Show
Pulse
Scope
Red Dot
Pool Art
Verge

Interview Abed's Mahfouz's Creative Director

Maureen Schreyer speaks with Abed Mahfouz's Creative Director Ghassan el Hoyek after the Fall 2010 show. Edited by Alexandra Suzanne Greenawalt

Mary Alice Stephenson gives us her take on Fall 2010 collections

Mary Alice Stephenson, fashion and style editor, commentator and expert gives us her insight and take on Mercedes-Benz Fashion Week · FALL 2010 COLLECTIONS at the Bryant Park Tents.

Tejamani Fall 2010 - Interview with designer Marisol Henriquez

So 5th Avenue's Maureen Schreyer speaks with Marisol Henriquez after viewing Fall 2010 Show. Marisol is from the Dominican Republic and was introduced to the fashion industry in 1989. She is hailed by Dominican fashion critics as the "Handcraft Designer" - through use of the "Tejamani" - which is a technique of intertwining by hand fibers, fabrics and ribbons by hand to create a style that is said to represent vibrancy and individuality. This collection shown on Valentine's Day exuded sensuality and romanticism - silk, crepe, chiffons.. the palette of colors used were white, black, gold, animal prints and a show stopping red. http://www.marysuninternational.com/

Marisol Henriquez Tejamani Fall Winter 2010 Collection

Designer Marisol Henriquez and Maureen Schreyer after the Tejamani Fall Winter 2010 Show

Abed Mahfouz

Abed Mahfouz's Fall 2010 Runway Show

SuperTrash Presentation and Interview

Mara Hoffman Presentation and Interview F2010

Mara Hoffman Presentation and Interview Fall Winter 2010

MIK CIRE Show and Backstage Interview Fall Winter 2010

MIK CIRE Show and Backstage Interview Fall 2010 with designer Eric Kim

So 5th Avenue is Wearing Sequins in the Sun!!!

Maureen's Cam - Mary Alice Stephenson, fashion and style editor, commentator and expert gives one of the best definitions of what is So 5th Avenue... Summed up, but much better in her words - Mix it up, be confident, splurge, save and don't be afraid to wear sequins in the sun!!

Fern Mallis' take on the New York Fall 2010 Collections

So 5th Avenue’s Maureen Schreyer was so fortunate to catch up with brilliant and remarkable Fern Mallis during AMEX Mercedes Benz Fall 2010 Fashion Week (that is before her camera died – darn camera). Mallis is an amazing lady with a vast list of accomplishments in the fashion world and charity circuit– she served for 10 years as the Executive Director of the Council of Fashion Designers of America (CFDA), is currently the SVP of IMG which organizes New York Fashion week, one of the judges on Bravo’s “The Fashion Show”, instrumental in establishing and designing the worldwide licensing of Fashion Targets Breast Cancer, and the list goes on and on. While she was the Executive Director of the CFDA, she was credited for beginning New York Fashion Week. When Fern is involved – a powerful force is created - dreams and ideas become reality!

Vampire Chic by Makeup Artist Amy Roeder

An interview with Japan Fashion Week's (held during FW in New York) key makeup artist Amy Zdunowski-Roeder. She shares her inspirations for the presentation and other makeup tips. She is the New York pro for the FACE Atelier line. I'm looking forward to playing around with the product which I will keep you posted.

Good Bye Bryant Park - Hello Lincoln Center

Mercedes Benz NYC Fall 2010 has come to an end today, so it is - Good Bye Bryant Park - Hello Lincoln Center. So 5th Avenue catches up with the highly knowledgeable and talented fashion editor,director and commentator - Mary Alice Stephenson to get her take on the move.

Andrienne Landau's Barbarella Moment

Here's a great example of how this economic downturn can spurn wonderful creativity. Adrienne Landau's presentation was fresh and furry. I was loving every sex kitten moment and then looked at the credits-no wonder why...styling by Rebecca Weinberg who was Pat Field's co-designer in early days of Sex and the City. The styled lavish 90's/60's vignettes of models were perfect for capturing on film-a much appreciated break from the usual robot stance. Adrienne is a former painter and has been designing fabulous furs for 25 years and can be purchased in Neiman's, Saks, Bergdorf Goodman's, Henry Bendel's, and many other boutiques.
Can you spot the designer in the video above??

Maureen Schreyer talks with Director- Writer Julio DePietro about "The Good Guy"

"The Good Guy” is a true to life tale of life and love in the big city – the speed, culture and rather difficult world of romance as everyone in a type “A” society wants the perfect mate. The problem is finding and recognizing that person and, sometimes, “having it all” is never enough.

Tommy Fielding is the Manager of a hedge fund sales team – and he has it all: good looks, incredible charm, money, and the “perfect” girlfriend, Beth. However, when one of his key sales people decides to leave for a bigger opportunity – he has to move quickly and chooses to promote one of the member of his sales team, a rather awkward but bright colleague, Daniel. If Daniel fails to produce – Tommy could lose all that he has built. So Tommy takes Daniel under his wings and teaches him the masterful art of seduction and hands him the key to power.

Pressure and tension mounts for Tommy at work and in his new relationship with Beth. What Tommy has created may me a monster of his own destruction.

The script and chemistry of the cast in this movie was remarkable and the story and lessons told were even better - this is a must see. It opens this Friday, February 19th 2010 – in NYC and LA.

The Good Guy's take on "So 5th Avenue"

Writer-Director Julio DePietro of "The Good Guy" - tells us what is So 5th Avenue to him. "The Good Guy" opens this Friday, February 19th 2010 in NYC and LA. It is a must see.

So 5th Avenue: Preview of The Good Guy Film

Link to "The Good Guy" Preview Trailer

To Preview "The Good Guy" click on the link above.

Luca Luca Fall 2010

Luca Luca Fall 2010 Runway Show Mercedes Benz Fashion Week Bryant Park
Underwhelmed by the clothes. Overwhelmed by the the front row. Tell us what you think?

Another “ooh-la-la” Moment with Johnny Weir

Johnny Weir, the fabulous and undoubtedly one of the most flamboyant ice skaters to ever take to the ice, did not fail to shock and amaze as he represented the United States in the Men’s Ice Skating Short Program. From his “ooh-la-la” pink ribbon trimmed costume to his flawless skating, you must admit one thing for certain; the boy is definitely not boring! He’s in 6th place right now (it’s not fair – but that is where he is) but I can’t wait until Thursday for the free style, long program. Hopefully, he will be judged on his merit and not his personal persuasion!!! He is promising to write a “tell all” book in the future!!! Now that will definitely be one for the record books.
Good luck, Johnny, and always remember one thing – “Johnny be good tonight!” (wink)

Maureen's Cam - MIMKHO Debut Collection and what is just - So 5th Avenue!!

So 5th Avenue's Maureen Schreyer speaks with Olyia Mimkho at the debut - MIMKHO. Olyia discusses her inspiration which stemmed from a deep part of herself, as well as, the discovery of her own Russian roots and background. This collection was clearly inspired, fresh and sexy. Olyia also, lets us know just - what is "So 5th Avenue" to her. For more info click MIMKHO

Alexandra's CAM:
My favorite looks from Loris Diran.

Toni Maticevski's Show Fall 2010

Alexandra's CAM:
Absolutely loved the music for Toni Maticevski's Fall 2010 show. All about the heroine. Very cinematic Grace Kelly a with eerie twist. Layers of chiffon, tulle, and endless metalic embellishments. Not so sure about the black sheer pencil skirt showing a bit of 'derriere' cheek but my stylist friend Rene Garza was loving it for editorial reasons. If I was going to the Metropolitan Costume Institute Ball this is who I would wear. Word is this Australian Designer may be moving to the big apple.

Rachel Antonoff's Presentation Fall 2010

Nancy Drew plus Swan Lake. A+ for effort in this detective murder mystery presentation by Rachel Antonoff. I loved all the prop styling and quirky touches. Lafayette House as a venue was perfect scene for the crime. Mark Sarosi's Wonderful invitation and run of show described models perfectly such as, "Suspect 11:Fellow Ballerina. Despised The Victim since losing the role of Odette in Swan Lake to her and was outraged when The Victim borrowed her favorite dress and returned without dry cleaning and with a small tear in the hem". Will editors remember the clothing or the creativity? I think with all the competition it's about being memorable, original, and telling a story. She's got our attention.
http://rachelantonoff.com

Rachel Antonoff Shares her Inspirations

Rachel Antonoff shares her detective inspirations with us for her Fall 2010-11 presentation at the Lafayette House during Fashion Week.
Rachel Antonoff
Lafayette House

Victor Henao

Victor Henao shares with us his inspirations for the makeup at Eryn Brinie´presentation Fall 2010. You can find him on twitter @victorhenao or old school www.victorhenao.com. If you want to hire him he's represented by Top5Management.

AMOY gives us the 411 on STYLIN

AMOY, hairstylist extraordinaire with 16 years under her belt in the biz...and now reality star on the television show STYLIN on Oxygen gives us the scoop.

More scoop on AMOY

Maureen's Cam- Mourners say Good Bye to Alexander McQueen in front of his West 14th Street Store

Scene in front of the Alexander McQueen West 14th Street Store at 5:30pm on Thursday, January 11th 2010 - the day Lee Alexander McQueen took his own life. At only 40 years old, the brilliant English designer known for his unconventional designs and shock tactics leaves the fashion world stunned but like art, his work - will continue to inspire and live on.

The Looks from Eryn Brinie's Presentation F2010

Eryn Brinie´ Fall 2010-2011 presentation at the store.
Here is a video showing the looks. I was surprised to find
out that there is no Eryn Brinie´ and the line is designed by
a team of designers-but who adds a french accent on the e?
I think Eryn Brinie´ needs someone to twitter (the avatar of now)
and breathe life into the fictitious Eryn-much like
@bettydraper who is simply DIVINE. I would gladly be Eryn
for a pretty penny.
Eryn Brinie´ Website

Amoy Pitters Hair Stylist from STYLIN

Alexandra's CAM:
Despite the snow storm I made it down to Soho for more fashion juicy bits.
I caught up with Amoy Pitters at the Eryn Brinie Fashion Presentation. She is a
the talented hair stylist who is in the process of filming for Oxygen's television show STYLIN. Amoy graciously spoke to me about her inspirations for the hair for Eryn's presentation.
A sidenote: My BFF Michiko Boorberg (a wonderful makeup and hair stylist) is also being filmed for this show.

Donna Karan's wise words at Parson's

Did you miss Donna Karan's talk at Parson's last week? I know we did (sadly). Luckily on twitter @dkny was tweeting such brilliant sound bites that tided me over until the full video was posted to youtube.
You can watch it here:
YOUTUBE

Alexandra Owen Fall 2010-11 Collection

Straight from Alexandra's Cam
Thanks to a brilliant tip from Syl Tang of Hip Guide via my talented fashion stylist friend Rene Garza I got a chance to be one of the first in New York city to view Alexandra Owen's new collection. She has been selling and showing her line in New Zealand for 12 years and this is her inaugural showing in the big apple. All the fashion heavy weights such as Linda Fargo of Bergdorfs, a stylist from Harper's Bazaar, and a few from Elle Magazine saw the line on the same day as us. So good things are sure to come for this architectural line. Enjoy this video in which the designer Alexandra Owen shows us some key pieces in the line.
Alexandra Owen's Website

Alexandra Owen's Goals

I've asked Alexandra Owen to speak about her goals for the fashion company and here's what she had to say..

What we love from New Zealand's Alexandra Owen

I'm so excited to share with you my top picks from Alexandra Owen's line. It's rare that a new talent emerges on the New York scene that blows me out of the water (and even before the official Amex Mercedes Benz Fashion starts). The fabulous Syl Tang of Hip Guide who has seen it all fashion wise (the good, the so so, and the BAAAD) invited us to the private showing in Hotel 41.

I'm not one to fall in love with a black dress but...If you were going to buy one this would be it. So versatile, sophisticated, and perfect for a wide range of ages.

What's stopping you from being drop dead gorgeous in this rusty bronze sequin necklace/shawl? Now that glittery things are being shown am and pm it's a must.

Showing you both the front and the back of this reversible dress so that means once you want a new dress flip it and voila a new look. Washable silk that goes in the washing machine? Perfect for these times. Brilliant and perfect for day to night. I would live in it and love every silky sec.

I'm loving her draping details. Also very flattering to the bust.

An a-line architectural coat 'the elizabeth' with asymmetrical seam details juxtaposed with the soft curls of the neck is unique mix. (shown with another jacket underneath)

So if you want to be able to buy this line in the US, send a tweet to @bergdorfs. Tell them we sent you!

have designer bag...will travel

So living and working in New York City means riding the subway is a reality of my daily existence. Although I consider myself professionably successful, I prefer to be fashionally frugal, which means opting to to walk most of the time from my very convenient 5th Avenue crib.

I suspect most New Yorkers have the prototypical cab addiction — as necessary to survival as their Grande-Skinny-Caramel-Macch-Double-Shot-Espresso running through their veins. Those who have really made it (think: expense account) have personal drivers or, at minimum, a car service ride to cruise around town.

Being content as a subway sojourner, I’m left to observe my fellow travelers, specifically the real vs. fake designer bag toters. The reality of the real designer bag market is that they are essentially ‘affordable luxury’ starting at a tempting $300. My personal definition of luxury is to have something unique that is not on the arms of a thousand others. But seriously, if you can afford to spend $2,000 on a bag, shouldn’t you be able to afford to be above ground in a towncar? I’m of the old-school philosophy that you do not spend what you do not have. So, are they dropping $2K on credit? Are they scraping every last dime to have a Speedy? Are they gifts of ‘benefit boyfriends’?

As for the fly girls who are carrying fake louis vuitton bags dressed in H&M…who do you think you are kidding? Go buy yourself something unique this weekend — that reflects who you really are or aspire to be. It can be a vintage, it can be new…. but if it’s fake, ask yourself: "Why Am I Buying This?" And if your current purse doesn’t allow for expenditures , trade a former fave with a close friend. Won’t cost you a dime but you’ll appreciate it so much more!

Beautiful People & Football Don't Mix they Fish;-)

So, the “Gatsby” Superbowl Party was equipped - movie screen, surround sound, champagne, sangria, delicious appetizers- mini lobster blts, kobe burgers and on a sweeter side - milkshakes and mango sweezable sorbet (kindof like a sweet toothpaste) all served by adorable models dressed in “football attire”. Yes, the beautiful people showed… Only there may have been some confusion, were we there for football or fishing? – not sure if anyone watched the game;-).

Party Temperature Tester Babe

Are you guilty of running late to every party so that you can text your girlfriends to tell you how it is? One of my girlfriends pulled this on me for the best party of the season. Penthouse, free drinks, full buffet of hot apps, wonderful people, and the biggest private roof deck in Manhattan. Who would want to miss this triple threat?? What a nice change from last weeks party in honor of a pet photographer that was held at Taj-bizarro people, the only free drinks were sex on the beach (weren't those trumped by cosmos like 10 years ago) and the only food was frozen appetizers. We know it's a recession but please. If I wanted a Trader Joe spanikopita I can stay home.

Anywhooo...all parties are a risk and a gamble because it's your time. I always say, if you don't like it you can always leave and make up some gracious excuse.

Alexandra and Maureen do Superbowl XLIV - NYC Style!

Alexandra and I are looking forward to a fabulous PH Superbowl Party which I was informed I am only allowed to invite the beautiful people – i.e. only HOT girls or I should just come myself. Well ok, I guess I will overlook female objectification and only invite my hot friends because the host, like the Great Gatsby (minus the tragic ending) is a good guy and known for his parties which I have always enjoyed – they are embroidered with creativity and endless entertainment, Veuve Clicquot and fountains of chocolates. We will report on just how beautiful the people are and just how sensational it is!! Now - that is So 5th Avenue.

Just a Sidenote - beyond style and uniforms - pay our cheerleaders

Sidenote- beyond style and uniforms - According to NFL team history website. The job title of a New Orleans Saints and Colts Cheerleader is “to be a lady at all times, to be gracious and kind to those she comes into contact with and to support and uphold the impeccable image of the New Orleans Saints or Colts organization.” (when did this occur, I assume in the 50s) Come on old school!!! Equality!!!!! Their job is more than that- it is about promoting the team, rallying the fans, athletism, dance, ability, know-how, strength in character, and beyond. But pay them they BARELY get paid MINIMUM WAGE!!! I found that according to Yahoo answers http://answers.yahoo.com/question/index?qid=20060906052328AAz6kui Cheerleaders get paid approximately $50 per home game NET OF EXPENSES PRACTICALLY nothing. I do not know the exact wages earned in particular for the Colts and Saints’ cheerleaders but through my findings it is in the same ballpark. According to Wiki http://wiki.answers.com/Q/What_is_the_average_salary_of_an_NFL_football_player the median salary in the NFL in 2009 is roughly $770,000 for12.5 minutes X 16 games that is about $48K per hour ~ way above even the best sports agent’s billable hours!. Sure the other argument may be that these ladies get exposure but let’s be honest – isn’t that the other bottom line of any sports endeavourer to make money!! Time to start rooting for our cheerleaders and let them share the wealth! According to Wiki the NFL makes anywhere from 11.5 billion dollars to 14.7 billion dollars depending on which team goes to the Superbowl. Let’s face it models and even beauty pageant contestants get some return on their female objectification!

Superbowl XLIV- it is all about the Cheerleaders!

Superbowl XLIV! The New Orleans Saints versus the Indianapolis Colts. That’s right Guys and Gals, I don’t care too much about the game this time around so let talk about the cheerleaders’ fashion, shall we. Bring it on Girls! Battle of the Saintsations and the Colts Cheerleaders. Hmm, two very different sources of stylistic inspiration. However, really if it wasn’t for the cheerleaders who would fill the time at the big game ~ during the commercials. According to Wiki( http://wiki.answers.com/Q/How_many_actual_minutes_are_played_in_an_NFL_football_game .)The actual amount of pure playing time is incredibly only about 12.5 minutes on average! So in the end, the only continuous entertainment is by the ladies outside the stripes. Who would really bring them to the finish line in style in the end. As a former Vera Wang girl, I know that Vera in the past designed the Eagles cheerleaders outfits (better luck next year, Eagles you know I will always be your # 1 cheerleader!) But I am not sure who designed those in today’s game. I digress, my initial feeling when writing this was to determine who wears it better? And - I am curious on your thoughts:

Being a Saintsation is about commitment and intense training. There are 10 routines, as well as, choreographed moves to the music that will play in the Superdome. According to www.saintsations.org - The women also have more than 10 uniforms - it is said, the Saintsations set the precedent of wardrobe change at halftime in order to create a different look. Nice Work Ladies! id="BLOGGER_PHOTO_ID_5435552645325340882" style="margin: 0px auto 10px; display: block; width: 320px; height: 145px; text-align: center;" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghl2zO-jwV22YCU9Y9miFWN5mvWgINDE9_1P8SIX36xcUxMqpV2kHb_O756JZ8IEMCHIqTwQoEEPb2xYxnRDP3cvs-DQ1j8BV1sAmn_U2Q9Ws9aKGHRUbRjx4I2NyLS3unRC0kGiU4j6s/s320/new_orleans_saints.jpg" border="0" />

The Colts Cheerleaders share the same commitment. The Colts became the FIRST NFL TEAM TO HAVE CHEERLEADERS, however this claim is disputed by Pittsburgh Steelers cheerleaders from 1961-69. The Colts jumped from Baltimore to Indianapolis but they kept their blue and white colors.

TOP NOTABLES IN FASHION IN NYC

1. Harold Koda-Head of Costume Institute of the Metropolitan Museum of Art. Brilliant, talented, and down to earth despite working with the most difficult ones in fashion-hello Karl, Iris, Anna, Madonna, I could go on..
2. Chado Ralph Rucci-New York's only designer who has Couture Status from Paris. Don’t throw that word around ladies as it means nothing. Every time I see his show I cry it’s so beautiful. Works of art really.
3. Patrick Macdonald-Dandy and muse, editor and gentleman about town. And he’s nice!! Odd fact he’s a twin.

Who inspires you??

Maureen Schreyer & Alexandra Greenawalt Brainstorm about which shows to Cover during Mercedes-Benz New York Fall 2010 Fashion Wk

Shot in Soho

What a wild ride. I've got a cameo in this short film shot by my very talented friend Abigail Shagwell Pope who is currently filming her cult film to be The Hunt for the Good Americans. I can't wait to see it. But meanwhile you can enjoy this short film which shows a slice of my life-inside my red closet (a bit messy) Vespa rides (super sleek), Donut Plant donuts (amazing), Temperley, and noodling around Soho.
Solstice Swimming

LeadTOGold
Eating artisanal chocolate coconut milk ice cream at the Brooklyn flea market
Stay tuned for the release of their docu in which I have a cameo. They just wrapped up a trip of filming.

life in the fast lane of online society

(no photo posted because it would be boring...just someone staring at a computer screen so use your imagination)
Myspace is lame.
What is linkedin linked to?
Friendster is so 2007
Is craigslist murdered?
Have you couchsurfed using WAYN?
Did facebook really trounce ASW?
Is twitter the new facebook?
What happened to an old fashioned phone call?
Should I turn my blog into a book on blurb.com?

Star Gemma Redux

Here's what I'm currently jonesing for:
Gemma Redux the Jac Necklace on sale at shopbop.com
Why?
Rachel Dooley is a super cool jewelry designer who I'm proud to know (thanks LWL)
It's a great investment as she was just chosen to be part of the CFDA Fashion Incubator starting in March-SNAP!
She also invented/started that messy jumble chain necklace thing that everyone else picked up and 'interpreted' months later.
It's a great mix of materials in a rock star way (I'm a big fan of rose gold, pyrite and gray is on trend)
Shorter necklaces are more versatile than long lariats-great under a button down or with a dress
I love anything Gossip Girl-esque and Rachel supplied oodles of fabulous baubles worn on the show by Serena.
Get one while supplies last..
SHOP BOP LINK
Want to know more about Rachel and see her other creations?
Here's more INFO

Sit tight!
We're brand spankin new but soon will be bringing you fresh video content and blog posts.
All that we deam fashionable and fabulous.
So what is 'So 5th Avenue' in your books?
Tell us!

Erin Fetherston's Creations

As a lover of fashion designers who are a bit indie, or under the radar I was ecstatic to learn that our own Erin Fetherston's Birds of a "Fether" is nominated with other big wigs such as Chanel in Best Online Video by a Fashion designer. (Ideeli and the Style Coalition have partnered to bring you The Fashion 2.0 Social Media awards.) Not that I don't consider Erin a big fish, there are just still many who haven't heard of her-despite a major partnership with TARGET as the 9th GO designer three years ago. Hello all you people living under a rock, that's like a big deal. Erin Fetherston is no stranger to producing ethereal and beautiful videos, in fact her first small film starring Kirsten Dunst shot by Ellen Von Unwerth in Paris really put her on the fashion map in a big way.
Here's the link to watch the beautiful Birds of a "Fether" VIDEO

If you want to vote for Fashion 2.0 Social Media awards you can HERE
Voting ends February 8th 2010 so hurry!

Medicine Cabinet Makeover

As part of the greening process of my life..I have recently changed my diet for health reasons I decided to take a hard look at all of the products in my life. Everything is under scrutiny and review. Toothpaste, shampoo, moisturizer, facial cleanser, mascara, and the whole lot.
Without getting too technical here I used www.CosmeticDatabase.com to figure out what products were really worth their snuff and which ones were hype. See there are many companies jumping onto the 'natural' bandwagon in skin and beauty but few are delivering true organic, and non chemical products without harsh preservatives. Even within products lines there are some products which are better than others. For example there are some burt's bee's that are great and some that do not score so well from cosmetic database (0 being good). Pretty much everything in the drug store has a bad list of ingredients-forget Aveno! But Vaseline 100% petroleum passed with a flying zero. Here's a list of the new ones' which I brought into my life:
Juice Beauty Green Apple moisturizer sp 15
Korres Natural Mascara
Lush imperalis moisturizer
Lush fresh mask Ayesha
Pangea Organics Blood orange cleanser
Kiss My Face Exfoliating Cleanser
Tom's of Maine Toothpaste with no fluoride or SLS
Onurth French Lavender Relaxing oil
Aubrey Organics Rosa Mosqueta Nourishing shampoo
Burt's Bee's grapefruit conditioner

Good places to find healthy products-Whole foods, health food stores, and a few from Ricky's.

One's I plan to check out as they are online:
Belle's Botanicals http://www.belles-botanicals.com/
Herbalize http://www.herbaliz.com/
Non-Toxic http://www.nontoxicskincare.com.au/
I'm super excited to order BEE LESS VATA from Solavedi http://www.solavedi.com/

Movies of Grandeur

Sometimes I watch movies just for the costumes...ok well a lot of times I watch them only for that reason. But right now The Young Victoria is playing at the cinemas and it is not only visually stunning but a great story. I recommend it highly and suggest you visit the Clearview Chelsea Cinema if you are in New York City because they have a few costumes by Sandy Powell on display in their foyer. A wonderful escape into royalty and grandeur during this cold winter.
A good DVD option is the classic The Lady Eve
Happy viewing!

Bra-leluiah

I never thought I would tout Victoria's Secret...especially since they haven't paid me a dime but I'm going to. (BTW-all of my posts are strictly editorial)
As a small chested woman I have always been personally challenged when it came to finding a brassiere that fit me well and that I could stand more for than 20 minutes. The wireless ones always left me flat chested looking. I've tried so many and most of the time go commando because frankly it's more comfortable and I can't stand the thought of wearing a bra that is frankly slightly bigger than my actual cup size and that's my usual conundrum. For a while I thought I might be a AA but this has always been denied by 'bra experts'. So I finally broke down and tried the Very Sexy Push Up Wireless Bra with success. It is not only comfy it's giving me the best cleavage of my life. It just goes to show you that I should always follow the advise I impart on my clients-'TRY TRY TRY AGAIN until you find one that fits'.
I'm sure you know where to find them but they are having a sale right now. I think I may just order a couple more..
www.victoriassecret.com

A new era for women-glamourous till we die

Anyone else jumping for joy for the fact that 'older' are finally being portrayed in the movie as hot? I am! It seems that over 40 set is the new 30. You go Meryl, Julianne Moore in Single Man, Nicole Kidman, Sophia Loren, and Judi Dench in Nine. I laughed so hard during 'It's Complicated' but was even more delighted by the fact that Meryl just glowed her way through the whole movie. My Mom is a gorgeous woman over 60 and it's about time Hollywood stopped putting these women out to pasture.
Thank you.

Onurth for a new earth

Skincare handcrafted and made with the purest ingrediants. Synthetic free, organic, unrefined, and made in small batches. Music to my ears. I've recently gone through a medicine cabinet makeover shake up and this is one of the lines that is here to stay. I discovered them 2 years ago at the holiday market at Bryant park and initially bought at few items as Christmas gifts. But something amazing happened-the women who I gave these products too flipped over them and asked for them again. Now it's a holiday tradition and I have personally fallen for them too. The serums are amazing, the relaxing oil is by my bedside and I use just before bed as it's a delicious blend that includes my favorite scent lavender. My cousin swears by the rose hydrolat... I could go on and on. But please check out their story and philosophy on their website and support our local artisans making wonderful products.
www.onurth.com

The next 2nd 'other' livingroom

I simply cannot wait! A chic upscale cocktail lounge opening up a stone's throw from my atelier in the former post office by the people who brought us the Campbell Apartment?
Color me happy. Will it be inexpensive? No, but who cares. I really know how to pick real estate. First the Ace opens and now The Empire Room in the ground floor of the Empire State building. So glad my little nabe is getting swankified. I will have a great time 'taking meetings' in my new 2nd other livingroom-the Ace is still my number 1 but hey that can change.
Now if only I my date...I mean client could wear a tux...
Opens this month
350 5th Avenue
212.980.9476

Liddabit of sweets-lots of love

Nothing I love more than chocolate as my good friends know. So when I stumbled upon the lovely Liddabit stand at the Gifted market I was excited to taste some of their concoctions. I loved the chocolate sea salt caramels and hope to try more treats. So happy to support those following their passions.They are local-artisanal-seasonal and can be found at www.liddabitsweets.com or at the Brooklyn Flea every Saturday.

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