So 5th Avenue

Shop W Style with Chris Benz

Shop W Style -Maureen Schreyer meets with Designer Chris Benz on Spring 2010 wardrobe necessities, doing what you love, and what is So 5th Avenue.

American Glamour - Paul Carroll

Shop W Style - Designer Paul Carroll walks Maureen Schreyer through his collection, inspiration, celebs like Anne Hathaway, Sigorney Weaver, Kate Winslet... 5th Avenue to Carroll is NY Glamour - American Glamour

2010 Fountain Alternative Art - Not Cutting-Edge at All

So 5th Avenue presents: Alexandra Suzanne Greenawalt and Maureen Schreyer as they venture onto the Frying Pan to view the 2010 Fountain alternative art exhibition, very trippy-at one point we saw a woman just spinning (like to know what was in her breakfast;) & perhaps that is why it had its most successful incarnation to date $125,000. While art may be in the eye of the beholder, we missed the breakfast and weren't buying the art. The only thing we loved was the venue, the Frying Pan is fantastical. Give us your thoughts.

Catherine Malandrino is So 5th Avenue Chic

Maureen Schreyer joins Catherine Malandrino after the W Fashion Forum in her Meatpacking Boutique. Malandrino dishes on what is hot a - Woman in speed, in movement, who will not compromise style - Catherine Malandrino is So 5th Avenue Chic.

What is So 5th Avenue to you?

*For fullscreen double click

Pre-shop talk with Rebecca Weinberg, New Face of Ebay!!!

So5thAvenue.com pre-shop talk at "Shop W Style" with Emmy Award Winner for Sex and the City Costume Design, expert stylist and now - New Face of EBAY Rebecca Weinberg!! Weinburg along with Constance White and 3-5 style gurus will hand select a trend to follow about every other week - all from Ebay. A way to save and be fabulous all at the same time! So5thAvenue.com will let you know when the campaign launches. We also meet a fresh and new designer Autumn Adeigbo (a few of her pieces are featured in this month's Ebony Magazine). How fantastic is that, tell us what you think at www.so5thavenue.com

Maureen Must Have Hugo Boss

Shop W Style! Hello, Hugo Boss - Asymmetrical zippered, silky, light, body hugging leather jacket cover your arms or zip off the sleeve and show it off - Must have you! Is this So 5th Avenue or what?

NYC Pulse Art 2010: Patrick Hughes "Carnevale" & Chuck Close (Untitled) Kate Moss

So5thAvenue.com Presents: Maureen Schreyer at the NYC Pulse Art 2010 as she visits the Nicholas Metivier Gallery booth and "enters" Patrick Hughes Retrospective verses Perspective. When you look at Hughes work you feel it following and moving with you, it is amazing. We also take a look at Chuck Close archival pigment print from daguerreotype of Kate Moss. This was part of a series in 2009 that was also featured in W Magazine. Kate is completely nude untouched with no make-up on, beautiful. Tell us what you think of Patrick Hughes Retrospective verses Perspective and Chuck Close's (untitled)2009 Kate Moss.

*Double Click for Full Screen

A&M on Alexander McQueen

Some serious sofa smoozing with Alexandra Greenawalt and Maureen Schreyer as they discuss Alexander McQueen. The world is fashion is left with a massive gap after his suicide.

Jose Duran's Fall Collection

Jose Duran splits his time between New York and Paris and showed his FALL 2010 collection this fashion week. I'm lucky to know the stylist and the makeup artist. Some seriously talented people behind the video.
Director - Daniel Garcia ; Stylist - René Garza ; DP - Ruben O'Malley ; EP - Steve Choo Choreography - Elena Vazintaris ; Models - Indiamara @ IMG models & Megan Black @ Basic models ; Make-up - Agata Smentek, Hair - Marco Guglielmino ; Music - The Editors - In This Light & On This Evening
Check out the video HERE

Sandra Backlund's Hairy World by Alexandra Greenawalt & Maureen Schreyer

So 5th Avenue Presents: Alexandra Greenawalt and Maureen Schreyer as they walk and talk about the curated MARKT show at Scope by artist Sandra Backlund.. a new take on fashion. Prepare yourselves - it is a jungle out there, is it time to put human hair on your chest?
*Note you must double click video for full screen.

Walk into Kilu's World of Light & Rays with Maureen Schreyer

Maureen Schreyer catches up with artist Kilu at the opening reception of the 2010 Red Dot Art Fair, Emmanuel Fremin Gallery booth to view and discuss his latest light sculpture "Rays". Warning - Prepare to enter a new sci-fi world of light and rays that you may not be able to handle but it will still leave you wanting more.

Kilu also tells us what is SO 5th Avenue to him.

Click to see more art from Kilu

My Life in a NYC Modern Day Nunnery

So I spilled the beans - I am writing a book/screenplay called "My Life in a NYC Modern Day Nunnery" - if I could produce any film, this would be the one:). I was so fortunate to be included in this short with a group of 82 women working in the film and television industry one for every year of the Oscars, including Academy Award winner Barbara Kopple (1976: Harlan County USA, 1991: American Dream), actress Chyna Layne (Precious) and producer Neda Armian (Rachel Getting Married) to name just a few. Congratulations Kathryn Bigelow !

Interview with Maria Jose Arjona

Alexandra Greenawalt interviews artist Maria Jose Arjona at the Volta show in NYC.

Interview with Ghost of a Dream

Maureen Schreyer interviews Ghost of a Dream artistic team at the Volta Art Show.

Print-topia Liberty for London Pop Up Store

Don't you just love a pop up store? Fresh in time for spring is the Liberty for London Target on 6th avenue at 41st street across the street from Bryant Park. Inside is a print-topia of floral design. I was drawn to the peacock print throw pillows, impressed by the print bicycles-so green, and purchased some cute dresses for my nieces. For the price of one expensive dress I got 4. Not bad. Hurry as the pop up store is only here till Saturday!

Talking Fashion Oscars 2010

Join us as we discuss the fashions at this years Oscars. On the block are Demi Moore, Kate Winslet, Sandra Bullock, Cameron Diaz , Sarah Jessica Parker,Charlize Theron, Zoe Saldana, Signourney Weaver, Meryl Streep, Mariah Carey, Elizabeth Banks, and Miley Cyrus.

Breaking the Rules playfully at the Independent

Everywhere I looked they said not to call the Independent an art fair/show. Ok collaborative, artistic gathering..well I thought it was genius. Such playfulness and fun art. I really felt there was an invitation to interact/react/participate in the show. So much more relaxing than the Armory show.. Here's a few snippets of my fav's.

Love an Illusion?

Watch art installation of a giant rotating mirror by Jeppe Hein at the Independent art show. Maureen Schreyer and Alexandra Greenawalt of So 5th Avenue are in the shot. During Art Week March 2010 in New York City.

Beat it??-Sean Landers

Alexandra Greenawalt and Maureen Schreyer bring you another edition of Walking Talking-ART. We discuss the Armory Show and in particular video artist Sean Landers.

Gilles Mendel speaks at FIAF

Moderated by Mary Alice Stevenson here are a few snippets of the Gilles Mendel talk at FI:AF in New York City. For better sound please use earphone.

J. Mendel Website

Gilles Mendel Interview at Fiaf

The snow didn't stop our Maureen Schreyer from attending Gilles Mendel's 'Fashion Talk' at the French Institute Alliance Francais aka FI:AF in New York City. Style Expert Mary Alice Stevenson moderated the talk.
See more of his red carpet ready gowns or gorgeous furs from the line he designs J.Mendel?
Celebrities such as Cameron Diaz, Demi Moore, and Kate Beckinsale have worn his designs.

Leonardo Drew's Exhibition

Please RUN don't walk to see this impressive show by Leonardo Drew showing at the Sikkema Jenkins gallery 530 west 22nd street. These photos do not do these massive wall sized works justice.

Art is everywhere. 5th Avenue x 29th Street

Funny how it's the simple things in life that brighten you night...like looking up.

I was delighted to see this art light installation at the corner of 5th avenue and 29th street. It's not part of any of the Art week shows officially but would love to know who is the creator behind the changing colors. Thanks!

ANOTHER hairy chest?

So far we've gone to the Armory show, Volta, Scope, Red Dot and Pulse..but here's my top pic from the fashion curated MARKT show at Scope by artist Sandra Backlund. I've been wearing a bit of fur this year (don't shoot me they're vintage and it's cold) but this takes it to another level. This piece is made of fake and REAL hair. I love all the intricate braiding and find the front side very wearable but the backside oddly reminds me of Princess Leah. Would love to hear your thoughts..

Beauty Buzz: Facing FaceAtelier

Alexandra and Maureen give a few FaceAtelier products a whirl.
Thank you Ali in PR who sent us a lovely package of FaceAtelier. *Note - please double click for full screen.

Riffing on Rodarte by Alexandra Greenawalt & Maureen Schreyer

How cool are the sisters Kate and Laura Mulleavy of Rodarte who won the 2009 CFDA award for Womenswear Design ? They started the fashion line in 2005 despite lack of formal training and have been a smash success. With Anna Wintour's stamp of approval and celebs like Kirsten Dunst, Keira Knightly, and Natalie Portman wearing their couture level dresses it's no wonder. From runway to museum Alexandra and Maureen riff about the 'Quick Take' exhibit now at the Cooper Hewitt Museum (hurry only until March 14, 2010) The Mulleavy sisters are also on the digital cutting edge showing their Fall 2010 Runway show streaming live on ShowStudio-the only thing missing was the media frenzy starring Tavi .

Want to read more on Rodarte?

Upcoming Art Shows NYC

So we're super excited about the Art Shows about to descend on New York. I attended a ton of shows this December in Miami around Art Basel and the future looks bright for March 3-7.
Here are a list what I've found so far. Please let me know if I'm missing any. For all you fashion meets art meets film fanatics Scope is going to be the place to be. A Shaded View on Fashion Film curated by Diane Pernet presents a day of film on March 5. Scope will also feature the 2nd incarnation of a fashion focused exhibition called MARKT. I love that she's asking the question why do we either put clothing on a pedestal or a hanger? To learn more about this curator go to her website A Shaded View on Fashion.

The Armory Show
The Art Show
Pulse
Scope
Red Dot
Pool Art
Verge

Interview Abed's Mahfouz's Creative Director

Maureen Schreyer speaks with Abed Mahfouz's Creative Director Ghassan el Hoyek after the Fall 2010 show. Edited by Alexandra Suzanne Greenawalt

Mary Alice Stephenson gives us her take on Fall 2010 collections

Mary Alice Stephenson, fashion and style editor, commentator and expert gives us her insight and take on Mercedes-Benz Fashion Week · FALL 2010 COLLECTIONS at the Bryant Park Tents.

Tejamani Fall 2010 - Interview with designer Marisol Henriquez

So 5th Avenue's Maureen Schreyer speaks with Marisol Henriquez after viewing Fall 2010 Show. Marisol is from the Dominican Republic and was introduced to the fashion industry in 1989. She is hailed by Dominican fashion critics as the "Handcraft Designer" - through use of the "Tejamani" - which is a technique of intertwining by hand fibers, fabrics and ribbons by hand to create a style that is said to represent vibrancy and individuality. This collection shown on Valentine's Day exuded sensuality and romanticism - silk, crepe, chiffons.. the palette of colors used were white, black, gold, animal prints and a show stopping red. http://www.marysuninternational.com/

Marisol Henriquez Tejamani Fall Winter 2010 Collection

Designer Marisol Henriquez and Maureen Schreyer after the Tejamani Fall Winter 2010 Show

Abed Mahfouz

Abed Mahfouz's Fall 2010 Runway Show

SuperTrash Presentation and Interview

Mara Hoffman Presentation and Interview F2010

Mara Hoffman Presentation and Interview Fall Winter 2010

MIK CIRE Show and Backstage Interview Fall Winter 2010

MIK CIRE Show and Backstage Interview Fall 2010 with designer Eric Kim

So 5th Avenue is Wearing Sequins in the Sun!!!

Maureen's Cam - Mary Alice Stephenson, fashion and style editor, commentator and expert gives one of the best definitions of what is So 5th Avenue... Summed up, but much better in her words - Mix it up, be confident, splurge, save and don't be afraid to wear sequins in the sun!!

Fern Mallis' take on the New York Fall 2010 Collections

So 5th Avenue’s Maureen Schreyer was so fortunate to catch up with brilliant and remarkable Fern Mallis during AMEX Mercedes Benz Fall 2010 Fashion Week (that is before her camera died – darn camera). Mallis is an amazing lady with a vast list of accomplishments in the fashion world and charity circuit– she served for 10 years as the Executive Director of the Council of Fashion Designers of America (CFDA), is currently the SVP of IMG which organizes New York Fashion week, one of the judges on Bravo’s “The Fashion Show”, instrumental in establishing and designing the worldwide licensing of Fashion Targets Breast Cancer, and the list goes on and on. While she was the Executive Director of the CFDA, she was credited for beginning New York Fashion Week. When Fern is involved – a powerful force is created - dreams and ideas become reality!

Vampire Chic by Makeup Artist Amy Roeder

An interview with Japan Fashion Week's (held during FW in New York) key makeup artist Amy Zdunowski-Roeder. She shares her inspirations for the presentation and other makeup tips. She is the New York pro for the FACE Atelier line. I'm looking forward to playing around with the product which I will keep you posted.

Good Bye Bryant Park - Hello Lincoln Center

Mercedes Benz NYC Fall 2010 has come to an end today, so it is - Good Bye Bryant Park - Hello Lincoln Center. So 5th Avenue catches up with the highly knowledgeable and talented fashion editor,director and commentator - Mary Alice Stephenson to get her take on the move.

Andrienne Landau's Barbarella Moment

Here's a great example of how this economic downturn can spurn wonderful creativity. Adrienne Landau's presentation was fresh and furry. I was loving every sex kitten moment and then looked at the credits-no wonder why...styling by Rebecca Weinberg who was Pat Field's co-designer in early days of Sex and the City. The styled lavish 90's/60's vignettes of models were perfect for capturing on film-a much appreciated break from the usual robot stance. Adrienne is a former painter and has been designing fabulous furs for 25 years and can be purchased in Neiman's, Saks, Bergdorf Goodman's, Henry Bendel's, and many other boutiques.
Can you spot the designer in the video above??

Maureen Schreyer talks with Director- Writer Julio DePietro about "The Good Guy"

"The Good Guy” is a true to life tale of life and love in the big city – the speed, culture and rather difficult world of romance as everyone in a type “A” society wants the perfect mate. The problem is finding and recognizing that person and, sometimes, “having it all” is never enough.

Tommy Fielding is the Manager of a hedge fund sales team – and he has it all: good looks, incredible charm, money, and the “perfect” girlfriend, Beth. However, when one of his key sales people decides to leave for a bigger opportunity – he has to move quickly and chooses to promote one of the member of his sales team, a rather awkward but bright colleague, Daniel. If Daniel fails to produce – Tommy could lose all that he has built. So Tommy takes Daniel under his wings and teaches him the masterful art of seduction and hands him the key to power.

Pressure and tension mounts for Tommy at work and in his new relationship with Beth. What Tommy has created may me a monster of his own destruction.

The script and chemistry of the cast in this movie was remarkable and the story and lessons told were even better - this is a must see. It opens this Friday, February 19th 2010 – in NYC and LA.

The Good Guy's take on "So 5th Avenue"

Writer-Director Julio DePietro of "The Good Guy" - tells us what is So 5th Avenue to him. "The Good Guy" opens this Friday, February 19th 2010 in NYC and LA. It is a must see.

So 5th Avenue: Preview of The Good Guy Film

Link to "The Good Guy" Preview Trailer

To Preview "The Good Guy" click on the link above.

Luca Luca Fall 2010

Luca Luca Fall 2010 Runway Show Mercedes Benz Fashion Week Bryant Park
Underwhelmed by the clothes. Overwhelmed by the the front row. Tell us what you think?

Another “ooh-la-la” Moment with Johnny Weir

Johnny Weir, the fabulous and undoubtedly one of the most flamboyant ice skaters to ever take to the ice, did not fail to shock and amaze as he represented the United States in the Men’s Ice Skating Short Program. From his “ooh-la-la” pink ribbon trimmed costume to his flawless skating, you must admit one thing for certain; the boy is definitely not boring! He’s in 6th place right now (it’s not fair – but that is where he is) but I can’t wait until Thursday for the free style, long program. Hopefully, he will be judged on his merit and not his personal persuasion!!! He is promising to write a “tell all” book in the future!!! Now that will definitely be one for the record books.
Good luck, Johnny, and always remember one thing – “Johnny be good tonight!” (wink)

Maureen's Cam - MIMKHO Debut Collection and what is just - So 5th Avenue!!

So 5th Avenue's Maureen Schreyer speaks with Olyia Mimkho at the debut - MIMKHO. Olyia discusses her inspiration which stemmed from a deep part of herself, as well as, the discovery of her own Russian roots and background. This collection was clearly inspired, fresh and sexy. Olyia also, lets us know just - what is "So 5th Avenue" to her. For more info click MIMKHO

Alexandra's CAM:
My favorite looks from Loris Diran.

Toni Maticevski's Show Fall 2010

Alexandra's CAM:
Absolutely loved the music for Toni Maticevski's Fall 2010 show. All about the heroine. Very cinematic Grace Kelly a with eerie twist. Layers of chiffon, tulle, and endless metalic embellishments. Not so sure about the black sheer pencil skirt showing a bit of 'derriere' cheek but my stylist friend Rene Garza was loving it for editorial reasons. If I was going to the Metropolitan Costume Institute Ball this is who I would wear. Word is this Australian Designer may be moving to the big apple.

Rachel Antonoff's Presentation Fall 2010

Nancy Drew plus Swan Lake. A+ for effort in this detective murder mystery presentation by Rachel Antonoff. I loved all the prop styling and quirky touches. Lafayette House as a venue was perfect scene for the crime. Mark Sarosi's Wonderful invitation and run of show described models perfectly such as, "Suspect 11:Fellow Ballerina. Despised The Victim since losing the role of Odette in Swan Lake to her and was outraged when The Victim borrowed her favorite dress and returned without dry cleaning and with a small tear in the hem". Will editors remember the clothing or the creativity? I think with all the competition it's about being memorable, original, and telling a story. She's got our attention.
http://rachelantonoff.com

Rachel Antonoff Shares her Inspirations

Rachel Antonoff shares her detective inspirations with us for her Fall 2010-11 presentation at the Lafayette House during Fashion Week.
Rachel Antonoff
Lafayette House

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