Mara Hoffman Presentation and Interview F2010
MIK CIRE Show and Backstage Interview Fall Winter 2010
MIK CIRE Show and Backstage Interview Fall 2010 with designer Eric Kim
So 5th Avenue is Wearing Sequins in the Sun!!!
Maureen's Cam - Mary Alice Stephenson, fashion and style editor, commentator and expert gives one of the best definitions of what is So 5th Avenue... Summed up, but much better in her words - Mix it up, be confident, splurge, save and don't be afraid to wear sequins in the sun!!
Fern Mallis' take on the New York Fall 2010 Collections
So 5th Avenue’s Maureen Schreyer was so fortunate to catch up with brilliant and remarkable Fern Mallis during AMEX Mercedes Benz Fall 2010 Fashion Week (that is before her camera died – darn camera). Mallis is an amazing lady with a vast list of accomplishments in the fashion world and charity circuit– she served for 10 years as the Executive Director of the Council of Fashion Designers of America (CFDA), is currently the SVP of IMG which organizes New York Fashion week, one of the judges on Bravo’s “The Fashion Show”, instrumental in establishing and designing the worldwide licensing of Fashion Targets Breast Cancer, and the list goes on and on. While she was the Executive Director of the CFDA, she was credited for beginning New York Fashion Week. When Fern is involved – a powerful force is created - dreams and ideas become reality!
Vampire Chic by Makeup Artist Amy Roeder
An interview with Japan Fashion Week's (held during FW in New York) key makeup artist Amy Zdunowski-Roeder. She shares her inspirations for the presentation and other makeup tips. She is the New York pro for the FACE Atelier line. I'm looking forward to playing around with the product which I will keep you posted.
Good Bye Bryant Park - Hello Lincoln Center
Mercedes Benz NYC Fall 2010 has come to an end today, so it is - Good Bye Bryant Park - Hello Lincoln Center. So 5th Avenue catches up with the highly knowledgeable and talented fashion editor,director and commentator - Mary Alice Stephenson to get her take on the move.
Andrienne Landau's Barbarella Moment
Can you spot the designer in the video above??
Maureen Schreyer talks with Director- Writer Julio DePietro about "The Good Guy"
"The Good Guy” is a true to life tale of life and love in the big city – the speed, culture and rather difficult world of romance as everyone in a type “A” society wants the perfect mate. The problem is finding and recognizing that person and, sometimes, “having it all” is never enough.
Tommy Fielding is the Manager of a hedge fund sales team – and he has it all: good looks, incredible charm, money, and the “perfect” girlfriend, Beth. However, when one of his key sales people decides to leave for a bigger opportunity – he has to move quickly and chooses to promote one of the member of his sales team, a rather awkward but bright colleague, Daniel. If Daniel fails to produce – Tommy could lose all that he has built. So Tommy takes Daniel under his wings and teaches him the masterful art of seduction and hands him the key to power.
Pressure and tension mounts for Tommy at work and in his new relationship with Beth. What Tommy has created may me a monster of his own destruction.
The script and chemistry of the cast in this movie was remarkable and the story and lessons told were even better - this is a must see. It opens this Friday, February 19th 2010 – in NYC and LA.
The Good Guy's take on "So 5th Avenue"
Writer-Director Julio DePietro of "The Good Guy" - tells us what is So 5th Avenue to him. "The Good Guy" opens this Friday, February 19th 2010 in NYC and LA. It is a must see.
Luca Luca Fall 2010
Luca Luca Fall 2010 Runway Show Mercedes Benz Fashion Week Bryant Park
Underwhelmed by the clothes. Overwhelmed by the the front row. Tell us what you think?
Another “ooh-la-la” Moment with Johnny Weir
Good luck, Johnny, and always remember one thing – “Johnny be good tonight!” (wink)
Maureen's Cam - MIMKHO Debut Collection and what is just - So 5th Avenue!!
Toni Maticevski's Show Fall 2010
Alexandra's CAM:
Absolutely loved the music for Toni Maticevski's Fall 2010 show. All about the heroine. Very cinematic Grace Kelly a with eerie twist. Layers of chiffon, tulle, and endless metalic embellishments. Not so sure about the black sheer pencil skirt showing a bit of 'derriere' cheek but my stylist friend Rene Garza was loving it for editorial reasons. If I was going to the Metropolitan Costume Institute Ball this is who I would wear. Word is this Australian Designer may be moving to the big apple.
Rachel Antonoff's Presentation Fall 2010
Nancy Drew plus Swan Lake. A+ for effort in this detective murder mystery presentation by Rachel Antonoff. I loved all the prop styling and quirky touches. Lafayette House as a venue was perfect scene for the crime. Mark Sarosi's Wonderful invitation and run of show described models perfectly such as, "Suspect 11:Fellow Ballerina. Despised The Victim since losing the role of Odette in Swan Lake to her and was outraged when The Victim borrowed her favorite dress and returned without dry cleaning and with a small tear in the hem". Will editors remember the clothing or the creativity? I think with all the competition it's about being memorable, original, and telling a story. She's got our attention.
http://rachelantonoff.com
Rachel Antonoff Shares her Inspirations
Rachel Antonoff shares her detective inspirations with us for her Fall 2010-11 presentation at the Lafayette House during Fashion Week.
Rachel Antonoff
Lafayette House
Victor Henao
Victor Henao shares with us his inspirations for the makeup at Eryn Brinie´presentation Fall 2010. You can find him on twitter @victorhenao or old school www.victorhenao.com. If you want to hire him he's represented by Top5Management.
AMOY gives us the 411 on STYLIN
AMOY, hairstylist extraordinaire with 16 years under her belt in the biz...and now reality star on the television show STYLIN on Oxygen gives us the scoop.
More scoop on AMOY
Maureen's Cam- Mourners say Good Bye to Alexander McQueen in front of his West 14th Street Store
Scene in front of the Alexander McQueen West 14th Street Store at 5:30pm on Thursday, January 11th 2010 - the day Lee Alexander McQueen took his own life. At only 40 years old, the brilliant English designer known for his unconventional designs and shock tactics leaves the fashion world stunned but like art, his work - will continue to inspire and live on.
The Looks from Eryn Brinie's Presentation F2010
Eryn Brinie´ Fall 2010-2011 presentation at the store.
Here is a video showing the looks. I was surprised to find
out that there is no Eryn Brinie´ and the line is designed by
a team of designers-but who adds a french accent on the e?
I think Eryn Brinie´ needs someone to twitter (the avatar of now)
and breathe life into the fictitious Eryn-much like
@bettydraper who is simply DIVINE. I would gladly be Eryn
for a pretty penny.
Eryn Brinie´ Website
Amoy Pitters Hair Stylist from STYLIN
Alexandra's CAM:
Despite the snow storm I made it down to Soho for more fashion juicy bits.
I caught up with Amoy Pitters at the Eryn Brinie Fashion Presentation. She is a
the talented hair stylist who is in the process of filming for Oxygen's television show STYLIN. Amoy graciously spoke to me about her inspirations for the hair for Eryn's presentation.
A sidenote: My BFF Michiko Boorberg (a wonderful makeup and hair stylist) is also being filmed for this show.
Donna Karan's wise words at Parson's
You can watch it here:
YOUTUBE
Alexandra Owen Fall 2010-11 Collection
Straight from Alexandra's Cam
Thanks to a brilliant tip from Syl Tang of Hip Guide via my talented fashion stylist friend Rene Garza I got a chance to be one of the first in New York city to view Alexandra Owen's new collection. She has been selling and showing her line in New Zealand for 12 years and this is her inaugural showing in the big apple. All the fashion heavy weights such as Linda Fargo of Bergdorfs, a stylist from Harper's Bazaar, and a few from Elle Magazine saw the line on the same day as us. So good things are sure to come for this architectural line. Enjoy this video in which the designer Alexandra Owen shows us some key pieces in the line.
Alexandra Owen's Website
Alexandra Owen's Goals
I've asked Alexandra Owen to speak about her goals for the fashion company and here's what she had to say..
What we love from New Zealand's Alexandra Owen

I'm not one to fall in love with a black dress but...If you were going to buy one this would be it. So versatile, sophisticated, and perfect for a wide range of ages.
What's stopping you from being drop dead gorgeous in this rusty bronze sequin necklace/shawl? Now that glittery things are being shown am and pm it's a must.
Showing you both the front and the back of this reversible dress so that means once you want a new dress flip it and voila a new look. Washable silk that goes in the washing machine? Perfect for these times. Brilliant and perfect for day to night. I would live in it and love every silky sec.
I'm loving her draping details. Also very flattering to the bust.
An a-line architectural coat 'the elizabeth' with asymmetrical seam details juxtaposed with the soft curls of the neck is unique mix. (shown with another jacket underneath)So if you want to be able to buy this line in the US, send a tweet to @bergdorfs. Tell them we sent you!
have designer bag...will travel

So living and working in New York City means riding the subway is a reality of my daily existence. Although I consider myself professionably successful, I prefer to be fashionally frugal, which means opting to to walk most of the time from my very convenient 5th Avenue crib.
I suspect most New Yorkers have the prototypical cab addiction — as necessary to survival as their Grande-Skinny-Caramel-Macch-Double-Shot-Espresso running through their veins. Those who have really made it (think: expense account) have personal drivers or, at minimum, a car service ride to cruise around town.
Being content as a subway sojourner, I’m left to observe my fellow travelers, specifically the real vs. fake designer bag toters. The reality of the real designer bag market is that they are essentially ‘affordable luxury’ starting at a tempting $300. My personal definition of luxury is to have something unique that is not on the arms of a thousand others. But seriously, if you can afford to spend $2,000 on a bag, shouldn’t you be able to afford to be above ground in a towncar? I’m of the old-school philosophy that you do not spend what you do not have. So, are they dropping $2K on credit? Are they scraping every last dime to have a Speedy? Are they gifts of ‘benefit boyfriends’?
As for the fly girls who are carrying fake louis vuitton bags dressed in H&M…who do you think you are kidding? Go buy yourself something unique this weekend — that reflects who you really are or aspire to be. It can be a vintage, it can be new…. but if it’s fake, ask yourself: "Why Am I Buying This?" And if your current purse doesn’t allow for expenditures , trade a former fave with a close friend. Won’t cost you a dime but you’ll appreciate it so much more!
Beautiful People & Football Don't Mix they Fish;-)



Party Temperature Tester Babe
Alexandra and Maureen do Superbowl XLIV - NYC Style!
Just a Sidenote - beyond style and uniforms - pay our cheerleaders
Superbowl XLIV- it is all about the Cheerleaders!
The Colts Cheerleaders share the same commitment. The Colts became the FIRST NFL TEAM TO HAVE CHEERLEADERS, however this claim is disputed by Pittsburgh Steelers cheerleaders from 1961-69. The Colts jumped from Baltimore to Indianapolis but they kept their blue and white colors.
TOP NOTABLES IN FASHION IN NYC
2. Chado Ralph Rucci-New York's only designer who has Couture Status from Paris. Don’t throw that word around ladies as it means nothing. Every time I see his show I cry it’s so beautiful. Works of art really.
3. Patrick Macdonald-Dandy and muse, editor and gentleman about town. And he’s nice!! Odd fact he’s a twin.
Who inspires you??
Shot in Soho
Solstice Swimming
LeadTOGold
Eating artisanal chocolate coconut milk ice cream at the Brooklyn flea market
Stay tuned for the release of their docu in which I have a cameo. They just wrapped up a trip of filming.
life in the fast lane of online society
Myspace is lame.
What is linkedin linked to?
Friendster is so 2007
Is craigslist murdered?
Have you couchsurfed using WAYN?
Did facebook really trounce ASW?
Is twitter the new facebook?
What happened to an old fashioned phone call?
Should I turn my blog into a book on blurb.com?
Star Gemma Redux

Here's what I'm currently jonesing for:
Gemma Redux the Jac Necklace on sale at shopbop.com
Why?
Rachel Dooley is a super cool jewelry designer who I'm proud to know (thanks LWL)
It's a great investment as she was just chosen to be part of the CFDA Fashion Incubator starting in March-SNAP!
She also invented/started that messy jumble chain necklace thing that everyone else picked up and 'interpreted' months later.
It's a great mix of materials in a rock star way (I'm a big fan of rose gold, pyrite and gray is on trend)
Shorter necklaces are more versatile than long lariats-great under a button down or with a dress
I love anything Gossip Girl-esque and Rachel supplied oodles of fabulous baubles worn on the show by Serena.
Get one while supplies last..
SHOP BOP LINK
Want to know more about Rachel and see her other creations?
Here's more INFO
Erin Fetherston's Creations

As a lover of fashion designers who are a bit indie, or under the radar I was ecstatic to learn that our own Erin Fetherston's Birds of a "Fether" is nominated with other big wigs such as Chanel in Best Online Video by a Fashion designer. (Ideeli and the Style Coalition have partnered to bring you The Fashion 2.0 Social Media awards.) Not that I don't consider Erin a big fish, there are just still many who haven't heard of her-despite a major partnership with TARGET as the 9th GO designer three years ago. Hello all you people living under a rock, that's like a big deal. Erin Fetherston is no stranger to producing ethereal and beautiful videos, in fact her first small film starring Kirsten Dunst shot by Ellen Von Unwerth in Paris really put her on the fashion map in a big way.
Here's the link to watch the beautiful Birds of a "Fether" VIDEO
If you want to vote for Fashion 2.0 Social Media awards you can HERE
Voting ends February 8th 2010 so hurry!
Medicine Cabinet Makeover

As part of the greening process of my life..I have recently changed my diet for health reasons I decided to take a hard look at all of the products in my life. Everything is under scrutiny and review. Toothpaste, shampoo, moisturizer, facial cleanser, mascara, and the whole lot.
Without getting too technical here I used www.CosmeticDatabase.com to figure out what products were really worth their snuff and which ones were hype. See there are many companies jumping onto the 'natural' bandwagon in skin and beauty but few are delivering true organic, and non chemical products without harsh preservatives. Even within products lines there are some products which are better than others. For example there are some burt's bee's that are great and some that do not score so well from cosmetic database (0 being good). Pretty much everything in the drug store has a bad list of ingredients-forget Aveno! But Vaseline 100% petroleum passed with a flying zero. Here's a list of the new ones' which I brought into my life:
Juice Beauty Green Apple moisturizer sp 15
Korres Natural Mascara
Lush imperalis moisturizer
Lush fresh mask Ayesha
Pangea Organics Blood orange cleanser
Kiss My Face Exfoliating Cleanser
Tom's of Maine Toothpaste with no fluoride or SLS
Onurth French Lavender Relaxing oil
Aubrey Organics Rosa Mosqueta Nourishing shampoo
Burt's Bee's grapefruit conditioner
Good places to find healthy products-Whole foods, health food stores, and a few from Ricky's.
One's I plan to check out as they are online:
Belle's Botanicals http://www.belles-botanicals.com/
Herbalize http://www.herbaliz.com/
Non-Toxic http://www.nontoxicskincare.com.au/
I'm super excited to order BEE LESS VATA from Solavedi http://www.solavedi.com/
Movies of Grandeur

Sometimes I watch movies just for the costumes...ok well a lot of times I watch them only for that reason. But right now The Young Victoria is playing at the cinemas and it is not only visually stunning but a great story. I recommend it highly and suggest you visit the Clearview Chelsea Cinema if you are in New York City because they have a few costumes by Sandy Powell on display in their foyer. A wonderful escape into royalty and grandeur during this cold winter.
A good DVD option is the classic The Lady Eve
Happy viewing!
Bra-leluiah

I never thought I would tout Victoria's Secret...especially since they haven't paid me a dime but I'm going to. (BTW-all of my posts are strictly editorial)
As a small chested woman I have always been personally challenged when it came to finding a brassiere that fit me well and that I could stand more for than 20 minutes. The wireless ones always left me flat chested looking. I've tried so many and most of the time go commando because frankly it's more comfortable and I can't stand the thought of wearing a bra that is frankly slightly bigger than my actual cup size and that's my usual conundrum. For a while I thought I might be a AA but this has always been denied by 'bra experts'. So I finally broke down and tried the Very Sexy Push Up Wireless Bra with success. It is not only comfy it's giving me the best cleavage of my life. It just goes to show you that I should always follow the advise I impart on my clients-'TRY TRY TRY AGAIN until you find one that fits'.
I'm sure you know where to find them but they are having a sale right now. I think I may just order a couple more..
www.victoriassecret.com
A new era for women-glamourous till we die
Thank you.
Onurth for a new earth

Skincare handcrafted and made with the purest ingrediants. Synthetic free, organic, unrefined, and made in small batches. Music to my ears. I've recently gone through a medicine cabinet makeover shake up and this is one of the lines that is here to stay. I discovered them 2 years ago at the holiday market at Bryant park and initially bought at few items as Christmas gifts. But something amazing happened-the women who I gave these products too flipped over them and asked for them again. Now it's a holiday tradition and I have personally fallen for them too. The serums are amazing, the relaxing oil is by my bedside and I use just before bed as it's a delicious blend that includes my favorite scent lavender. My cousin swears by the rose hydrolat... I could go on and on. But please check out their story and philosophy on their website and support our local artisans making wonderful products.
www.onurth.com
The next 2nd 'other' livingroom

I simply cannot wait! A chic upscale cocktail lounge opening up a stone's throw from my atelier in the former post office by the people who brought us the Campbell Apartment?
Color me happy. Will it be inexpensive? No, but who cares. I really know how to pick real estate. First the Ace opens and now The Empire Room in the ground floor of the Empire State building. So glad my little nabe is getting swankified. I will have a great time 'taking meetings' in my new 2nd other livingroom-the Ace is still my number 1 but hey that can change.
Now if only I my date...I mean client could wear a tux...
Opens this month
350 5th Avenue
212.980.9476
Liddabit of sweets-lots of love

Nothing I love more than chocolate as my good friends know. So when I stumbled upon the lovely Liddabit stand at the Gifted market I was excited to taste some of their concoctions. I loved the chocolate sea salt caramels and hope to try more treats. So happy to support those following their passions.They are local-artisanal-seasonal and can be found at www.liddabitsweets.com or at the Brooklyn Flea every Saturday.
Best new mini cupcake source in nyc
At a bowling birthday party in Brooklyn I brought mini cupcakes from Kumquat. They were such a hit I decided to blog about them. I got so many inquiries about them due to their unique flavors. I bought the assortment box and one of the cupcakes was topped with bacon. My top pick was the chocolate peppermint. I figure they are so small they've removed the guilt for the eating experience. So they bake in brooklyn and sell at the cool fleas in nyc. Right now during the holidays they are stationed at Gifted (check their site for days and times) on lafayette and 4th street.If you want more info on this company you can visit their website or follow them on twitter.
Best in show at Basel

Before my trip down to Art Basel I talked to a good friend of my who is a very talented art advisor. Nicole Laroca gave me the lowdown on her top fair picks. She told me PULSE, NADA, ART, and obviously Art Basel. I had figured out that the best way to see Art Basel was during the press preview and VIP showing so I made it a point to get down their early, get my press pass, and see it the first two hours. The people watching made it worth it. The fair was also very manageable with a small number of wealthy collectors wandering the show. I saw a Louis vuitton gold sequin eclipse speedy bag, berkin bags, kelly bags, Cartier jewelry, missoni, ysl, and gucci ware, professional hair and makeup. These women were put together top notch style and fresh off a private jet. These were the wives not the mistresses. For a while I forgot I was in Miami-that is until the 'private' vernissage at 6pm when it was clear that locals were invited.
Need help navigating the art world-reach out to Nicole@artadvisory.net